Hear from independent school enrollment leaders on why they value standardized testing as part of a holistic admissions and academic planning process.

An esteemed panel of independent school leaders, legal, and financial aid experts discuss resilience and recovery strategies in the wake of natural disasters.

1+1=3 is around the corner! We are pleased to announce that the ERB and EMA boards have signed an affiliation agreement to make our merger official.

As ERB and EMA continue our journey toward creating a new organization, we are thrilled to share that the search for our first CEO is officially underway.

EMA has unveiled plans for a robust new School Search and a more purposeful, joy-filled application journey for prospective families.

The new organization will bring together the best of ERB and EMA to enable transformative student journeys.

The new SSAT score report increases insight into students' strengths and areas for improvement to better evaluate readiness for the school's programs.

Another admissions year is upon us, bringing exciting new updates to EMA's enrollment tools and revised testing policies. See what's new for 2024–25.

Independent schools using the Standard Application Online (SAO) can now hide student race, ethnicity, and financial aid information on submitted applications.

Learn why higher education institutions are returning to required admissions testing and how the research also applies to holistic K–12 admissions processes.

Parents have spoken in the latest edition of The Ride to Independent Schools, where 55% rated the application process as a seven or higher on a ten-point scale.

Taking Your Marketing to the Next Level

How to Predict Yield with Analytics

Creating equitable access to the full experience your school has to offer.

Eight female independent school leaders share their real-life insights and inspiration.

Reimagine the role of admission assessment with the Character Skills Snapshot.

In our most recent issue, we celebrate transformational change in our collective work brought about by the pandemic.

Cultivating a vibrant school community — and a sense of belonging — are more important than ever.

The Enrollment Management Association (EMA) announced Claire Goldsmith, Principal, Lamplight LLC, as its new board of trustees chair. Goldsmith succeeds Dallas Joseph, Vice President of Finance and Operations at Baylor School, TN, who served as chair since 2020.

Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

Empowering You to Empower Your School

Should we be saying diversity, equity, and inclusion? Should we add belonging? What about justice?

Did you know students in independent schools suffered less academic learning loss as measured by SSAT scores than their public school peers?

We all have bias. It’s critical to understand how and when it occurs to ensure every student gets a fair and equitable chance and that we admit our best-fit students.

Heather Hoerle, Executive Director and CEO of EMA, is the recipient of the 2023 Sarah Daignault Outstanding Support of Independent Schools Award from the National Business Officers Association (NBOA).

How should you go about turning a vanilla marketing message into something that not only stands out but that is also true and authentic to your school?

It's relatively straightforward to move the dial on a new academic program. But how do you move the dial on school culture?

To test or not to test? It's a question school leaders have grappled with throughout the pandemic. And it's top of mind again as schools, students, and families adapt to a post-pandemic environment.

How are you spending your first summer at your school or your first summer in admission?

EMA is committed to creating an inclusive community for our members, families, and students.

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Discover the benefits of recruiting international private school students to your college or university using PROSPECT.

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

Watch a panel of high school students assembled by The Chronicle of Higher Education discuss what can colleges do to appeal to them and make applying easier.

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

Recruit private school students of faith, including those who identify with Catholicism, Buddhism, Hinduism, Islam, and Judaism, to your college or university.

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

Watch education marketing guru Seth Odell discuss ten tactical—and practical—tips to help higher education institutions improve campaign performance.

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Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

Higher education enrollment is undergoing a seismic shift, but the right private school student recruitment strategy can solidify admissions for years to come.

Learn how PROSPECT helps colleges and universities increase enrollment by connecting with high-achieving domestic and international private school students.

Learn how to pinpoint the right students for your institution with PROSPECT's advanced segmenting features.

Discover PROSPECT, the first college recruitment tool that provides the ability to communicate with private day and boarding school students and their parents.

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

When COVID hit, although I may have been a sorry sight for my colleagues in Zoom meetings, we rolled up our sweatshirt sleeves and, overnight, found another way.

By cultivating a sense of belonging in our schools and workplaces, we can empower students and staff to be agents of change.

A good character leads to a successful life — at home, at school, at work.

While 2020 began like any other year, it quickly changed course. It required us to pivot and adapt to a new digital world, but we learned new skills along the way.

Giving connects us to others. It creates bonds and strengthens communities. It’s a tradition as old as time.

EMA announces cancellations, new dates, and additional options for taking the SSAT.

The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

SSAT at Home Update from Heather Hoerle

What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.