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EMA & ERB are excited to announce our intent to merge. Read more.

Featured News

February 7, 2025

Supporting Enrollment Professionals in the Aftermath of the Los Angeles Fires

An esteemed panel of independent school leaders, legal, and financial aid experts discuss resilience and recovery strategies in the wake of natural disasters.

February 7, 2025

Supporting Enrollment Professionals in the Aftermath of the Los Angeles Fires

An esteemed panel of independent school leaders, legal, and financial aid experts discuss resilience and recovery strategies in the wake of natural disasters.

December 19, 2024

Updates on Our Merger

1+1=3 is around the corner! We are pleased to announce that the ERB and EMA boards have signed an affiliation agreement to make our merger official.

December 19, 2024

Updates on Our Merger

1+1=3 is around the corner! We are pleased to announce that the ERB and EMA boards have signed an affiliation agreement to make our merger official.

October 22, 2024

Updates on Our Merger and the Search for Our New Organization’s First CEO

As ERB and EMA continue our journey toward creating a new organization, we are thrilled to share that the search for our first CEO is officially underway.

October 22, 2024

Updates on Our Merger and the Search for Our New Organization’s First CEO

As ERB and EMA continue our journey toward creating a new organization, we are thrilled to share that the search for our first CEO is officially underway.

September 19, 2024

EMA Unveils Plans for a Reimagined School Search and Applicant Journey

EMA has unveiled plans for a robust new School Search and a more purposeful, joy-filled application journey for prospective families.

September 19, 2024

EMA Unveils Plans for a Reimagined School Search and Applicant Journey

EMA has unveiled plans for a robust new School Search and a more purposeful, joy-filled application journey for prospective families.

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September 19, 2024

EMA Unveils Plans for a Reimagined School Search and Applicant Journey

EMA has unveiled plans for a robust new School Search and a more purposeful, joy-filled application journey for prospective families.

September 5, 2024

The Enrollment Management Association (EMA) and Educational Records Bureau (ERB) Announce Intent to Merge

The new organization will bring together the best of ERB and EMA to enable transformative student journeys.

August 22, 2024

New Feature: Enhanced SSAT Score Report

The new SSAT score report increases insight into students' strengths and areas for improvement to better evaluate readiness for the school's programs.

EMA Service and Policy Updates for the 2024–25 Admissions Year

Another admissions year is upon us, bringing exciting new updates to EMA's enrollment tools and revised testing policies. See what's new for 2024–25.

New Feature: Hide Race, Ethnicity, and Financial Aid on SAO Applications

Independent schools using the Standard Application Online (SAO) can now hide student race, ethnicity, and financial aid information on submitted applications.

Is Standardized Testing Back?

Learn why higher education institutions are returning to required admissions testing and how the research also applies to holistic K–12 admissions processes.

What Parents Want: An Easier Application Process

Parents have spoken in the latest edition of The Ride to Independent Schools, where 55% rated the application process as a seven or higher on a ten-point scale.

Doing More with Less

Taking Your Marketing to the Next Level

February 9, 2024

Make the Data Work for You

How to Predict Yield with Analytics

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