We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

To learn how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself, sign up for The Character Skills Snapshot course.

This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

A message from EMA regarding recent events.

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

ALC Philadelphia Regional Seminar 2020

ALC Atlanta Regional Seminar 2020

ALC Seattle Regional Seminar 2020

ALC Washington DC Regional Seminar 2020

ALC Keynote DEI 2020

ALC Toronto Regional Seminar 2020

ALC NYC Regional Seminar 2020

ALC Connecticut Regional Seminar 2020

ALC Chicago Regional Seminar 2020

ALC LA Regional Seminar 2020 Mariama Richards

Help enrollment leaders turn your presentation into action back at their school by creating a checklist.

Congratulations on being selected to present a workshop at The Enrollment Management Association’s Annual Conference!

Not sure how to record your slides? This lesson will walk you through the steps.

Capture key-takeaways from your presentation using our handy worksheet as a guide!

Running an online meeting? Check out our best practices to encourage participant engagement.

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

Lights, camera, video call!

You know when you see an ad on Facebook that just … speaks to you? Even if it’s for a product or service that you’ve never heard of, and never thought about?

Sharing results from a poll of counselors and consultants working with #Chinesestudents applying to university or high school North America! #studyabroad #covid19

We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

We know that at-home testing will have a positive impact on the ways we serve our 1,300 members and the 70,000+ families and students who take the SSAT annually — especially those who are challenged b

Outreach tips for families you find using Student Prospect Lists.

It would go without saying that we are living through exceptional times, a kind of medieval experience in a time of technological wonder.

Are you a head of school, enrollment director, or administrator hoping to help your board ask the right questions? This list is for you.

Independent schools are rushing to transform their admissions process to fit the new “normal” of COVID-19 social distancing. How can you bring such a complex experience online?

Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

At Marist School (Georgia), the admission team has long been focused on finding a way to measure character in the admission process.

How to download attendee reports with (and without) preregistration.

If there’s one thing producing growth across diverse industries these days, it’s disruptive innovation deep and valuable change that redefines processes, markets, customer experience, and

Does your school offer summer camps or programs? Chances are, the answer is yes. According to NAIS’s recent Survey on Non-Tuition Sources of Income, 84% do.

Mark your calendars for the upcoming academic year!

Test Innovators has teamed up with The Enrollment Management Association to provide official SSAT-developed content on the Test Innovators platform.

Our testing team has developed score report primers to help you interpret test scores so that you can better compare students and track performance from year to year.

When you hear the words "open house," you may immediately think of fall. But many schools are finding that to attract new families in the area and mid-year applicants you need to hold open houses in

As Head of School at Massachusetts' Applewild School, Amy Jolly has been taking bold steps to build up enrollment with international students. Like many heads, she honed her skill set in admissions.

On Thursday, December 12, we will release the first Character Skills Snapshot results of the year.

Without us fully realizing it, implicit bias creeps into our thoughts and decision-making because it operates at the subconscious level. Unwittingly, we all bring our own slant or preference to work.

How can you calculate the ROI of print advertisements?

Get started with Direct Email Campaigns

The best camera to use might be the one you already have.

When you look out your office window, do you see a verdant campus and a vibrant student body? Maybe you see your favorite building or a lovely tree.

It is our hope that our online community can become your go-to resource for finding and sharing information, raising questions, and connecting with other enrollment professionals.

Beginning September 30, a limited number of families registering for the Upper Level SSAT will be presented with the option to register for the computer-based SSAT pilot

The SAO (Standard Application Online) is now integrated with Ravenna to help you boost school enrollment and save countless hours spent manually entering applicant data into your system.

It is our great honor to cast a spotlight on this group of stand-out professionals in our industry. As nominated by their peers, these four have made tremendous contributions to their schools and to t

For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

The Leadership in Enrollment Management Certificate program, offered by EMA and the USC Rossier School of Education, is accepting applications for the next session and a limited number of scholarships

During the first session of my CERPP Leadership in Management program, I was thrilled to discover readings about non-cognitive variables and the rise of these NCVs among college and university admissi

Over 25 years after beginning my career in enrollment management as a liaison officer, I decided to embark on the Leadership in Enrollment Management Certificate program...

When I first started working in Admissions, I wondered why we were referred to as the Admissions Office yet my job title is Director of Enrollment.

One of the highlights of the year for EMA was getting the go-ahead from our Board, with the support of the Edward E. Ford Foundation, to launch our first-ever Head’s Institute. We never could...

The EMA board of trustees is pleased to announce the appointment of three new trustees beginning their terms this July 1. We’re looking forward to their vision and leadership in the coming...

Mark your calendars for the upcoming academic year! The SSAT Standard test administration schedule for testing year 2019-20 is below. Student registration for these dates will be available online...

How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

Allison Letourneau, Associate Head of School for Enrollment Management, The White Mountain School (NH)Peter Wickman, Director of Admission and Financial Aid, The White Mountain School (NH)There’s...

Congratulations to Our Award Winners! We are pleased to announce the recipients of our annual awards, presented at the 2018 Annual Conference this past September in San Diego. David Baker,...

by Eric Barber and Heather Eckert, ALC co-chairs The Admission Leadership Council (ALC) is excited to have a new space in each issue of The Yield to share our work with you. The ALC just...

by Nishant Mehta, head of school, The Children’s School (GA) Families choose K-12 independent schools to give their children a competitive advantage in life. We teach the whole child because...

School Overview Location: Stevenson, MarylandEnrollment: 200Type of School: Girls’ boarding and day school for grades 9-12 Describe the attributes that characterize St. Timothy’s and make it...

Ann R. Miller, director of enrollment and financial aid, Greens Farms Academy (CT) Why do you belong to The Enrollment Management Association? I have been a member of The Enrollment Management...

Experts on the latest trends impacting enrollment management in our schools Sometimes to see more clearly, it helps to take a step back and listen to others’ perspectives. The Yield spoke with...

by Debra P. Wilson, general counsel, National Association of Independent Schools (NAIS) and incoming president of the Southern Association of Independent Schools (SAIS) As we once again enter...

by Keith Wright, Ph.D., director of psychometrics, The Enrollment Management Association Given the heightened focus on standardized testing in today’s media, it is not surprising that...

The Yield asked three directors from community-based organizations (CBOs) to provide insight into the unique challenges facing students and families new to independent schools and how the...