• The Yield, Spring 2017
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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

The Yield, Spring 2017

The Yield, Spring 2017Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.

Read The Yield

Heather HoerleFrom Heather Hoerle

Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.

Equity in independent schools

Equity in Independent Schools

We are more sensitive and aware of inequities in independent schools today, but we are not perfect -- we can all do better.

Mission Oriented HP

Crafting a Mission-Oriented Admission Model

Ultimately, a mission-oriented admission model must answer “yes” to whether the mission will best serve the prospective student and whether he or she will embrace this offering and reciprocate.