Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.
Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.
Ultimately, a mission-oriented admission model must answer “yes” to whether the mission will best serve the prospective student and whether he or she will embrace this offering and reciprocate.