We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

2017 The Ride To Independent Schools

2017 EMA Ride Report Cover

What drives families to apply to—and enroll their children in—independent schools?

We surveyed more than 2,700 families to discover more about their motivations and their mindsets when applying to independent schools. We also asked - "What are independent schools doing well? What could they do better?" This report illuminates the answers to these questions and more.

Read our special report

Heather HoerleFrom Heather Hoerle

What do parents want? Communication!
Though the methods of communication with families have changed somewhat, what we're hearing from parents has stayed the same: they expect timely and personalized communications throughout the school consideration and application process.

Business of Enrollment

Video: The Business of Enrollment

Learn about the critical financial issues connected with enrollment management, including modeling net tuition revenue, net tuition discounting, financial aid budgeting, and projecting multi-year tuition income.

reading season resources

It's that Time Again!

Curated Reading Season Resources : Get your office and your committee ready for reading season - we've curated a list of helpful resources.