Simultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.
Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.
Like many others in our sector, I am continually frustrated by the misconception that enrollment professionals only work hard a couple of months a year, and institutional success in this area depends solely on the efforts of the admission office.
Using the distinct “stories” of our institutions, and by adopting a shared vocabulary, we can help our colleagues to envision and understand their roles within the narrative arch.