• 2018 Annual Conference Registration Closing August 17
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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

Have You Renewed Your Membership?


If you haven't renewed your school's EMA membership, it expired on July 31! From reports on the latest industry trends and data to recruitment resources like the SAO, assessments like The Character Skills Snapshot, and access to data and reports specific to your school, EMA membership offers you the most to help you and your school yield your best. Log on to your MAP to get started.

Need help?  Here are step-by-step directions.

Heather HoerleFrom Heather Hoerle

Listening to Parents,Changing Perspectives.

Because EMA is responsible for delivering nearly 90,000 SSATs and 45,000+ SAO applications annually to families, students, and our member schools, we have a unique vantage point in working with all parties to better understand changing dynamics.


We Are Not An Island 
(CERPP Scholar Blog)

We discussed which leadership approaches would have the greatest potential for success in our institutions. It clicked for me that “We are not an island” was the approach we most needed to focus on at my school.


Summer Recommended Reading

While beach reads and escape novels are great ways to unwind, the Admission Leadership Council (ALC) also has some suggestions to enhance your professional development this season.