We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

New! The Business of Enrollment

Book Cover The Business of Enrollment

Grounded in the theme of “what every enrollment manager needs to know about the business of enrollment,” this paper includes intelligence for enrollment managers about core priorities for the school’s CFO and finance committee, the school budgeting process, levers for financial change, the importance of accurate benchmarking, and the need for building a shared vision for the role of financial aid.

Read our newest special report

Heather HoerleFrom Heather Hoerle

Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.

Equity in independent schools

Equity in Independent Schools

We are more sensitive and aware of inequities in independent schools today, but we are not perfect -- we can all do better.

Mission Oriented HP

Crafting a Mission-Oriented Admission Model

Ultimately, a mission-oriented admission model must answer “yes” to whether the mission will best serve the prospective student and whether he or she will embrace this offering and reciprocate.