• The Yield, Fall 2017
  • Character Skills Snapshot
  • The SAO 3.0

We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

The Business of Enrollment

Book Cover The Business of Enrollment

Grounded in the theme of “what every enrollment manager needs to know about the business of enrollment,” this paper includes intelligence for enrollment managers about core priorities for the school’s CFO and finance committee, the school budgeting process, levers for financial change, the importance of accurate benchmarking, and the need for building a shared vision for the role of financial aid.

Read our special report

Heather HoerleFrom Heather Hoerle

Ushering in a new age in admission
We proudly present The Character Skills Snapshot, an innovative tool designed to measure eight essential character skills for admission.


Diving Into Data

As the independent school landscape becomes more complex, the need for enrollment managers to produce (and provide meaning for) a variety of institutional data increases. 

data and its use

Data and Its Use - Bringing in the Experts

As important as the data are, how many of us can afford a full time statistician -- and would we prioritise that position over someone who is more focused on recruitment?