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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

Our Industry's Future: Recommendations from the EMTT

Cover EMTT Report

The Enrollment Management Think Tank was charged with creating a set of research questions about enrollment management, completing a thorough environmental scan, and identifying current innovative practices in recruitment, selection, and retention.The group was asked to deliver its recommendations to the EMA board of trustees. Those recommendations are described in this report, and are aimed at helping the association meet its strategic goals: to be a trusted partner to schools, provide schools a toolkit of enrollment resources, enhance family engagement, and expand leadership capacity in our industry.

Heather HoerleFrom Heather Hoerle

Listening to Parents,Changing Perspectives.

Because EMA is responsible for delivering nearly 90,000 SSATs and 45,000+ SAO applications annually to families, students, and our member schools, we have a unique vantage point in working with all parties to better understand changing dynamics.


We Are Not An Island 
(CERPP Scholar Blog)

We discussed which leadership approaches would have the greatest potential for success in our institutions. It clicked for me that “We are not an island” was the approach we most needed to focus on at my school.


Summer Recommended Reading

While beach reads and escape novels are great ways to unwind, the Admission Leadership Council (ALC) also has some suggestions to enhance your professional development this season.