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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

NEW: Financial Aid Training Series

Coming Soon - Financial Aid On-Demand Webinar Series

Our on-demand financial aid training series, delivered by leading experts, provides sound strategy and tactical advice. Get the financial aid training you need, when you need it, through the most affordable professional development programming available on the market.

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Heather Hoerlefrom Heather Hoerle's Blog

The Future of Financial Aid

Is financial aid, as we’ve known it, dead?

Power of Data Driven Marketing

The Power of Data-Driven Marketing 

Learn about the awesome strategic power and opportunities inherent in data-driven marketing.

The politics of enrollment management

The Politics of Enrollment Management (CERPP Scholar Blog)

We can reframe our idea of organizational politics from the Machiavellian, backstabbing caricature portrayed in pop culture to an essential skill every good leader should have in their toolkit.