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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

The Yield, Winter 16-17

The Yield, Winter 16-17 CoverSimultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds  - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.

Read The Yield

Heather HoerleFrom Heather Hoerle

Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.

No longer just admission

No longer just admission

Like many others in our sector, I am continually frustrated by the misconception that enrollment professionals only work hard a couple of months a year, and institutional success in this area depends solely on the efforts of the admission office.

torn paper

Leadership, Admission, and the Power of Narrative

Using the distinct “stories” of our institutions, and by adopting a shared vocabulary, we can help our colleagues to envision and understand their roles within the narrative arch.