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We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

The Yield, Winter 16-17

The Yield, Winter 16-17 CoverSimultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds  - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.

Read The Yield

Heather HoerleFrom Heather Hoerle

Even when it's isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.

Immigration Policy Visa

Immigration Policy and Independent Schools

With executive orders on immigration coming and going, what should independent schools be doing to hold the ship steady?


April – in like a lion, out like a…well, it depends.

Wherever you are in the process right now, please know that many of us are thinking about similar things. I’m hoping that you will be able to relate to at least a few of these scenarios and have a chuckle.