We Believe

At The Enrollment Management Association, we believe that the admission practices of the past will not sustain the independent schools of the future.  Every day, we serve enrollment leaders, increasing their success through the best science, research, and training.  Because when great schools enroll great students, everything is possible.

2017 The Ride To Independent Schools

2017 EMA Ride Report Cover

What drives families to apply to—and enroll their children in—independent schools?

We surveyed more than 2,700 families to discover more about their motivations and their mindsets when applying to independent schools. We also asked - "What are independent schools doing well? What could they do better?" This report illuminates the answers to these questions and more.

Read our special report

Heather HoerleFrom Heather Hoerle

Build and Sustain Through Change
Change is inevitable. To survive and thrive, we must evolve from the old view of admission to an enhanced long-term strategy for enrollment management.

Business of Enrollment

Video: The Business of Enrollment

Learn about the critical financial issues connected with enrollment management, including modeling net tuition revenue, net tuition discounting, financial aid budgeting, and projecting multi-year tuition income.

2018 19 test dates

2018-2019 Middle/Upper Level SSAT Standard Dates

Mark your calendar for the upcoming academic year! The Standard SSAT administration schedule for testing year 2018-19 has been finalized.