Simultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.
Even when it's over...it isn't over.
Trustees rely on you to explain any local, regional, national and (particularly this year) international trends that are affecting your school's enrollment. As you prepare to report, I have a few words of advice.
Wherever you are in the process right now, please know that many of us are thinking about similar things. I’m hoping that you will be able to relate to at least a few of these scenarios and have a chuckle.