Parents have spoken in the latest edition of The Ride to Independent Schools, where 55% rated the application process as a seven or higher on a ten-point stress scale—a 12% increase over the 2020 survey.

Why is parent frustration trending upward? And what are their specific pain points? Watch this presentation to hear what parents said about the application process and learn how the Standard Application Online (SAO) is uniquely positioned to answer their plea for a unified common application. 

You can also access the presentation deck to share and discuss with your admissions team. 

Schools and community-based organizations are invited to contact us to schedule a call with an EMA representative. We're happy to answer any questions you may have regarding the SAO.