Higher education enrollment is more competitive than ever, and it seems we're all trying to do more with less. That's why it's never been more important to understand how we make decisions, why we buy, and what you as an enrollment marketer can do to improve performance and achieve success.

Watch the video above to see Seth Odell share practical and tactical tips—from doubling website conversion rates to achieving email open rates of 40%—to improve your campaign performance without breaking the bank.

Seth Odell is the Founder & CEO of Kanahoma, a San Diego-based education marketing agency. Widely considered one of the industry's leading enrollment marketing experts, Seth brings 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Seth's work is Emmy-award winning and has been heralded by the Chronicle of Higher Education as "Exhibit A of marketing success."