Reimagining the Applicant Journey and Enrollment Funnel
EMA launched Admission.org at the end of 2020, marking the beginning of a multi-step plan to support families throughout the application process and to reshape the enrollment funnel. 1.4 million visitors later, we're taking another significant step forward in the 2025-26 admissions season with the release of our new, SEO-friendly School Search.
Watch this presentation to preview how the new Search, together with EMA's suite of enrollment tools, will vastly expand our reach with prospective families and streamline their connection to member schools, community-based organizations, and educational consultants.
Preparing for the New Admission.org Search Funnel
The new Admission.org Search will be available this fall in alignment with the 2025–26 admissions season. Having a profile listed in the new Search is a value-added EMA membership benefit. Schools utilizing the Standard Application Online (SAO) will benefit the most as it will reduce application friction for interested families who already have their contact and application information stored in EMA's system. Start preparing for the new Search today by setting up your school's SAO application in four easy steps.
