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Open Seat List

Traditional independent school application timelines are blurring. Each spring and summer, the Open Seat List provides rolling admissions schools an avenue to connect with over 4,000 families still looking for their right-match school.

Open Seat List access is included with the Student Prospect List (SPL) and available as a standalone subscription.

Admissions Ecosystem

Reimagining enrollment marketing for K–12 independent schools, each channel in EMA's Admissions Ecosystem works together to attract and engage candidates throughout the recruitment funnel.

Admission.org Search

Expanding the top of the recruitment funnel, Admission.org Search connects your school with families worldwide actively exploring independent day and boarding options. Built-in efficiencies from the Standard Application Online and prospect list nurturing keep families moving from research to application.

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International Recruitment

Expand your school's global enrollment reach with EMA's best-in-class student recruitment fairs and agent events. Build a network of skilled agents advocating on your behalf and establish trust with motivated families by meeting face-to-face. The result is long-lasting impact through the most powerful form of school marketing: authentic word of mouth.

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Student Prospect List

86% of applying parents are part of Generation X—the email generation. Utilize advanced segmentation to send nurture and retargeting emails to over 35,000 prospective families already engaged in EMA's system. Direct them to your school's Admission.org Search profile for a quick-start gateway into the application process.

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Open Seat List

Activated after the traditional April enrollment decision period, the Open Seat List connects schools with over 4,000 outstanding students who are new to the application process or are navigating the uncertainty of waitlists.  

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Standard Application Online (SAO)

Families in EMA's Admissions Ecosystem are motivated and application-ready. Whether navigating the Admission.org Search or receiving a Student Prospect List email, they're a click away from beginning an application to your school via the Standard Application Online (SAO), the most widely used K–12 common independent school application.

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When is a prospect list
more than a list?

Independent school admissions don't always follow a prescribed timeline. For families seeking enrollment after the traditional spring decision period, that uncertainty can often turn into anxiety. 

That's why the Open Seat List is such a valuable resource. More than just a way to fill seats, it's a second chance to fulfill aspirations.

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4,000+ Engaged Candidates

SPL candidates are currently in the process of researching and applying to independent schools. Best of all, they have consented to hear from new schools via SPL.

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Open Seat List + SAO

All candidates already have their family profile data in the system and available for use with the Standard Application Online, making it quicker to apply when timing becomes critical.

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Right-Match Students

Identify and personalize messaging to the right-match families based on geographic location, academic interests, religious preferences, arts and athletics, and many more segmentation options.

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All-access and single-gender pricing are available as standalone subscriptions; additional Local, Regional, National, and International options are available with full-year Student Prospect List subscriptions.

How does the Open Seat List work?

Candidates seeking independent school enrollment create an account with EMA through the Admission.org Search, Standard Application Online (SAO), SSAT, or Character Skills Snapshot.

During account creation, parents consent to hear from Student Prospect List and Open Seat List subscribers, providing details such as the type of school they are interested in, religious affiliation, and their student's academic, art, athletic, and activity interests.

In the spring after the traditional decision period, EMA asks these families if they are still seeking enrollment and confirms that they want to continue hearing from schools. We have several touchpoints to reaffirm their status.

School admission teams sign into their EMA account and utilize the "Actively Looking" filter within the SPL interface to curate lists of prospective students. 

Want to learn more?

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Schools Benefiting From SPL & Open Seat List

Stuart Hall logoCushing Academy logoSolebury School logoHopkins School logoAustin Prep School logo

Interested in Student Prospect List?

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