Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

Should we be saying diversity, equity, and inclusion? Should we add belonging? What about justice?

Did you know students in independent schools suffered less academic learning loss as measured by SSAT scores than their public school peers?

Heather Hoerle, Executive Director and CEO of EMA, is the recipient of the 2023 Sarah Daignault Outstanding Support of Independent Schools Award from the National Business Officers Association (NBOA).

We all have bias. It’s critical to understand how and when it occurs to ensure every student gets a fair and equitable chance and that we admit our best-fit students.

It's relatively straightforward to move the dial on a new academic program. But how do you move the dial on school culture?

How should you go about turning a vanilla marketing message into something that not only stands out but that is also true and authentic to your school?

To test or not to test? It's a question school leaders have grappled with throughout the pandemic. And it's top of mind again as schools, students, and families adapt to a post-pandemic environment.

How are you spending your first summer at your school or your first summer in admission?

EMA is committed to creating an inclusive community for our members, families, and students.

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Discover the benefits of recruiting international private school students to your college or university using PROSPECT.

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

Watch a panel of high school students assembled by The Chronicle of Higher Education discuss what can colleges do to appeal to them and make applying easier.

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

Recruit private school students of faith, including those who identify with Catholicism, Buddhism, Hinduism, Islam, and Judaism, to your college or university.

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

Watch education marketing guru Seth Odell discuss ten tactical—and practical—tips to help higher education institutions improve campaign performance.

Learn more about added unsubscribe link functionality.

Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

Higher education enrollment is undergoing a seismic shift, but the right private school student recruitment strategy can solidify admissions for years to come.

Learn how PROSPECT helps colleges and universities increase enrollment by connecting with high-achieving domestic and international private school students.

Learn how to pinpoint the right students for your institution with PROSPECT's advanced segmenting features.

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

Discover PROSPECT, the first college recruitment tool that provides the ability to communicate with private day and boarding school students and their parents.

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

When COVID hit, although I may have been a sorry sight for my colleagues in Zoom meetings, we rolled up our sweatshirt sleeves and, overnight, found another way.

By cultivating a sense of belonging in our schools and workplaces, we can empower students and staff to be agents of change.

A good character leads to a successful life — at home, at school, at work.

While 2020 began like any other year, it quickly changed course. It required us to pivot and adapt to a new digital world, but we learned new skills along the way.

Giving connects us to others. It creates bonds and strengthens communities. It’s a tradition as old as time.

EMA announces cancellations, new dates, and additional options for taking the SSAT.

The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

SSAT at Home Update from Heather Hoerle

What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

To learn how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself, sign up for The Character Skills Snapshot course.

This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

A message from EMA regarding recent events.

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

ALC Atlanta Regional Seminar 2020

ALC Philadelphia Regional Seminar 2020

ALC LA Regional Seminar 2020 Mariama Richards

ALC Chicago Regional Seminar 2020

ALC Connecticut Regional Seminar 2020

ALC NYC Regional Seminar 2020

ALC Toronto Regional Seminar 2020

ALC Keynote DEI 2020

ALC Washington DC Regional Seminar 2020

ALC Seattle Regional Seminar 2020

Help enrollment leaders turn your presentation into action back at their school by creating a checklist.

Capture key-takeaways from your presentation using our handy worksheet as a guide!