with Scott Allenby and Lesley Fisher

By now, every independent school should understand the relationship between effective marketing and enrollment. Yes, word of mouth marketing remains critical to enrollment initiatives, but developing a comprehensive strategy to develop mission-centric content and deliver to prospective families at all points in the admission funnel is more important than ever. This presentation covers the steps you need to take to develop a comprehensive, personalized inbound marketing strategy that will help prospective families understand your school and your mission better than ever, including overarching strategy and critical implementation challenges you may face at your school.