with Leo Marshall  We've all been there: The boarding school recruitment travel. Sorting through how to establish a cohesive and sane travel schedule; what cities and countries to visit and why;...

 From Memberanda (The Yield), Spring 2012  Currently, forces are both changing the shape of the funnel and impacting conversion metrics. First introduced in the 1970s, the admission funnel shows...

From Memberanda, Spring 2012  Following our first-ever Call for Nominations process, six members of the independent school admission community were chosen by the SSAT Board to serve as the Class...

From Memberanda, Spring 2012 The exponential increase in the number of Chinese families that seek to send their children away to boarding school has given way to an equally marked set of issues...

From Memberanda, Spring 2012 Country School in Maryland recently took advantage of an The Enrollment Management Association service designed primarily for new member schools: benchmark testing....

From Memberanda, Spring 2012 The Writing Sample Prompt Working Group, chaired by Pat Gimbel, Dean of Admission and Financial Aid, Deerfield Academy (MA), left the Annual Meeting in Phoenix...

From Memberanda, Spring 2012 At the heart of any admission process is the selection of students, and many independent schools rely on admission committees to shape each incoming class through a...

From Memeranda, Spring 2012 Q: Has working in enrollment management been a good preparation for headship? A: Absolutely! I work with every office at the school and that has given me a very broad...

From Memberanda, Spring 2012  The Enrollment Management Association has embarked on a study to better understand the early childhood (PK-2) assessment practices used by private and independent...

For some independent school admission offices this month, it’s all over but the shouting. The admission season is winding to a close, and the enrollment management team is heaving a sigh of...

A thought that keeps me going at this time of year: I am truly grateful that so many people are passionate about wanting to attend our school. With decision notification dates looming, Admission...

Over the years I have had the opportunity to chat with many in admissions on topics of mutual interest. The one that seems to confound us the most - and continues to elude a precise approach and...

As the independent school admission season heats up this winter, numerous news stories and journal articles have appeared, devoted to the topic of “getting in.” Some authors have challenged the...

“If you dislike change, you’re going to dislike irrelevance even more” – General George Shinseki, former Chief of Staff of the United States Army. Shinseki’s change quote is my current favorite,...

As the year draws to a close—with the admission season in high gear for independent schools—I find myself thinking about what we have accomplished at SSATB during the nine months of my tenure. I...

By Booth Kyle, Lakeside School (WA)From Memberanda, Fall 2012 I work at a school where the admission committee process is taken pretty seriously, with lots of faculty involvement and input. Our...

From Memberanda, Fall 2012 Dear The Enrollment Management Association Members, As with all other facets of our lives, the technology involved with standardized testing is changing rapidly. As a...

From Memberanda, Fall 2012 Media reports have shined a bright light on admission-test preparation for three-year-olds applying to elite independent schools. Yet little is reported about just what...

From Memberanda, Fall 2012 The 2012 Annual Meeting in Chicago was our biggest yet. Nearly 600 attendees packed the general session and meeting rooms to hear from a variety of speakers and...

From Memberanda, Fall 2012 As the U.S. economy limps forward, school leaders are realizing that tuition revenue alone cannot sustain their institutions. For many families (everywhere but...

Second in a series by John Williamson, Linden Tours From Memberanda, Fall 2012 Back in the 1970s, life was good. We had plenty of students and we created patterns of recruitment that remain the...

From Memberanda, Fall 2011  Eager for The Enrollment Management Association services training but faced with a tight schedule, Jenelle Reis (Brooks School, MA) and The Enrollment Management...

From Memberanda, Fall 2011 By definition, assessment means to decide the quality or importance of something. Current education discourse (and debate) is focused squarely on assessment – its...

From Memberanda, Fall 2011 We received a lot of great feedback about your presentation at the Annual Meeting. What should admission officers know about the use of technology in the admission...

From Memberanda, Fall 2011 The Cate School, California Cate’s Director of Admission, Charlotte Brownlee, and her talented team enjoy examining data and uncovering patterns that will aid them in...

From Memberanda, Summer 2011 As students pack up their things and gleefully rush off to enjoy their summer vacations, we talked to admission professionals about admission’s “Second Season,” and...

From Memberanda, Summer 2011 A new report from the U.S. Department of Education finds that a decade of growth in school options has led to significant shifts in where American students obtain...

From Memberanda, Summer 2011  As part of our continuing series on leadership in admission, SSATB’s Aimee Gruber sat down with Ray Diffley, Director of Admission at Choate Rosemary Hall (CT)....

From Memberanda, Summer 2011  Where are your students coming from? How can you best use the SSAT score report to determine their “fit” at your school? Which schools are your biggest competitors?...

From Memberanda, Summer 2011 When Heather Hoerle took up her position as Executive Director at The Enrollment Management Association, her first order of business was to connect in a meaningful...

By David EmeryFrom Memberanda, Summer 2011 China’s modern skyscrapers and bustling city scenes can make it easy to forget that the government still exercises significant control over the Internet...

From Memberanda, Summer 2011 To expand your horizons in international recruiting, consider resource-rich Central Asia. As the countries of Kazakhstan and Azerbaijan amass new wealth related to...

From Memberanda, Spring 2011  Heather Hoerle began her independent school career working in the admission office of the George School in Newtown, PA, and later at her alma mater, Westtown School...

From Memberanda, Spring 2011  What recession? The millionaire population jumped in the U.S. by 8% last year, fueled by the stock market recovery, according to an industry report on Wednesday. The...

From Memberanda, Spring 2011 Last May, SEVIS began a rolling “Notice of Recertification." Hereafter, schools will undergo recertification every two years, though the process will not be as...

From Memberanda, Spring 2011 If you didn’t realize that there are two kinds of SSAT score reports, you are not alone! SSAT provides different score reports to families and schools. School score...

From Memberanda, Spring 2011 Our colleagues in higher education are offering fast-track admission, streamlined applications, and instant decisions in a bid to attract students. What are...

From Memberanda, Spring 2011 According to Laura Murphy, Out of Door Academy, W. Dennis Facciolo, Tampa Preparatory School, and James R. McGhee II, Alexander Montessori School, there are three...

From Memberanda, Fall 2011 with Darren Burns iPad technology allows Morristown-Beard to engage and connect in inspiring ways. In an effort to inspire a sense of community and collaboration,...

by Michael Horsey Communicating to prospective families parents that there is a tangible return on their tuition investment in their child - this is the message we convey to parents through...