Mike Kinnealey, Director of Admission, The Governor’s Academy, MA

While the title is baseball-centered, the purpose of this presentation is to show how one school used Daniel’s Pink’s argument for the importance of pitch practice in his book To Sell is Human to train admission, advancement, and faculty to talk about their schools. Through a positive assessment of shared core beliefs, an open conversation about institutional vulnerabilities, and a willingness to share (and practice) responses to opportunities and challenges, we worked together to advocate for our school and prepare for a campaign.