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Marketing Strategies for Success [S4:E5]

Christina Dotchin
March 27, 2025
The Enrollment Spectrum Podcast
Podcasts

Brendan Schneider, Founder and CEO of SchneiderB Media, helps independent and private schools boost enrollment through digital marketing. He is the creator of the MarCom Society, SchoolMarketingCRM, and the author of School Marketing the Right Way. Brendan is also the opening keynote speaker for EMA’s virtual Marketing Symposium, which will take place on April 8, 2025, and EMA’s EMLC Spring Seminar in Dubai on May 1, 2025. 

Join me for a conversation with Brendan as he shares insights and actionable strategies from his new book on the latest marketing techniques schools can use to stand out in a competitive landscape.

Resources:

EMA's Marketing Symposium: Register Here

EMA's Enrollment Management Leadership Council (EMLC) Spring Seminar: Register Here

School Marketing the Right Way

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Christina Dotchin
March 27, 2025

Christina Dotchin is the Vice President of Member Relations at the Enrollment Management Association (EMA). Christina oversees EMA's membership, business development, professional development, and marketing teams. This includes programs for over 1,200 independent schools and over 20,000 members. Before joining EMA in 2016, Christina served as the director of admission and financial aid at Proctor Academy (New Hampshire). During her 11 years at Proctor Academy, she also served as girls’ varsity ice hockey head coach, student advisor, and dorm parent. Christina holds a B.A. in English, with a minor in education, from Colby College and a Masters of Public Administration from the University of New Hampshire.

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The Enrollment Spectrum Podcast
Podcasts
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