Skip Navigation
EMA & ERB continue to progress on our path to merge. Read more.
Back to Articles
Back to Podcasts

Marketing Strategies for Success [S4:E5]

Christina Dotchin
March 27, 2025
The Enrollment Spectrum Podcast
Podcasts

Brendan Schneider, Founder and CEO of SchneiderB Media, helps independent and private schools boost enrollment through digital marketing. He is the creator of the MarCom Society, SchoolMarketingCRM, and the author of School Marketing the Right Way. Brendan is also the opening keynote speaker for EMA’s virtual Marketing Symposium, which will take place on April 8, 2025, and EMA’s EMLC Spring Seminar in Dubai on May 1, 2025. 

Join me for a conversation with Brendan as he shares insights and actionable strategies from his new book on the latest marketing techniques schools can use to stand out in a competitive landscape.

Resources:

EMA's Marketing Symposium: Register Here

EMA's Enrollment Management Leadership Council (EMLC) Spring Seminar: Register Here

School Marketing the Right Way

‍

EMA Members can view the full report in our Member Community.
View Full Report in the Community

Become a member to gain access to our full magazine
and more professional development tools.

Subscribe to learn more about EMA and our services.

Christina Dotchin
March 27, 2025

Christina Dotchin is the Vice President of Member Relations at the Enrollment Management Association (EMA). Christina oversees EMA's membership, business development, professional development, and marketing teams. This includes programs for over 1,200 independent schools and over 20,000 members. Before joining EMA in 2016, Christina served as the director of admission and financial aid at Proctor Academy (New Hampshire). During her 11 years at Proctor Academy, she also served as girls’ varsity ice hockey head coach, student advisor, and dorm parent. Christina holds a B.A. in English, with a minor in education, from Colby College and a Masters of Public Administration from the University of New Hampshire.

‍

The Enrollment Spectrum Podcast
Podcasts
Ready to make EMA part of your enrollment toolkit?

Subscribe to learn more about EMA and our services.

QA: Uberflip Article

Related Articles

More Articles
April 14, 2025

How to Leverage EMA Reports for Strategic Decision-Making [S4:E6]

This is some text inside of a div block.
March 24, 2025

Coaching, Culture, and Leadership: A Conversation with Geno Auriemma [S2.E5]

This is some text inside of a div block.
February 23, 2025

Top Risks for K-12 Independent Schools: A Deep Dive into United Educators’ Latest Findings [S4:E4]

This is some text inside of a div block.