with Mike Connor, President, Connor Associates

Predictive modeling shows at rooftop level where full pay prospects that are "mission-appropriate" are located in relation to your school's brand advocates. This knowledge enables not only a highly-segmented direct mail campaign, but also a "direct relationship" campaign for word of mouth marketing; it informs you of the most effective areas for your investment in promotion and marketing.

In addition, a new 2019 forecasting report is presented which can predict where your best target areas for enrollment will be (so you can "skate to where the puck is heading", as described by hockey star Wayne Gretzky). All of these approaches ensure not only that research informs enrollment and retention management, but also that your institutional strategic planning will be, in fact, strategic.