The Enrollment Management Association supports our members by offering the resources and tools that help enrollment leaders and schools thrive. We believe that the admission practices of the past will not sustain the independent schools of the future. Every day, we serve enrollment leaders, increasing their success through the best science, research, and training. Because when great schools enroll great students, everything is possible.

Our Mission

Our mission is to provide unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families.

Your Partner


A nonprofit organization, The Enrollment Management Association provides professional support and advocacy to the enrollment offices of more than 900 independent schools, and administers the gold-standard SSAT to 80,000-plus candidates who apply for admission each year.

Our tagline, Yield Your Best, signals the dual meaning and dual benefit of achieving your professional best while also advancing your institution. We develop smart and strategic enrollment tools for independent schools, with the most complete set of enrollment resources available—from data to help you benchmark and understand your competitive realities to personalized support and leadership development that help you make make sense of it all.

Our staff experts are on the leading edge in developing innovative new tools and services to address what’s next. No matter what kind of challenges or opportunities your school faces, our team will meet you where you are and help to create an action plan to increase your success.

Eric Barber

Thrive Through Change

We understand your pressures and challenges Through industry expertise, innovative tools, and support for every level of professional, we deliver the resources to help you and your school achieve great things. You can expect:

• Compelling insights and comprehensive knowledge from our team
• A personalized relationship focused on addressing your specific needs and increasing your success

Our Commitment to Families

We offer a complete suite of services and tools designed specifically to support family needs. This in turn supports schools in their missions to attract and admit students who have the potential to be world shapers and change makers.

Anna Crouch Stronger by Association

The Enrollment Management Association is stronger because of our members. With the association as your partner and advocate, and with access to our vast network of members, we’ll work together to achieve your professional best while also advancing your institution. Through smart and strategic approaches, we’ll help you earn and keep your seat at the school leadership table.

There’s Always More to Learn

Not yet a member? Learn more 
Already a member? Contact us to identify new ways to leverage our resources and services.