The Enrollment Management Association (formerly known as SSATB), supports our membership by offering the resources and tools that help enrollment leaders and schools thrive. At The Enrollment Management Association, we believe that admission practices of the past will not sustain independent schools of the future. Every day, we serve enrollment leaders, increasing their success through the best science, research, and training. Because when great schools enroll great students, everything is possible.

Our Mission

Our mission is to provide unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families.

We had a great year in 2016-17!  Learn more about what we've done and how our members have helped in this year-in-review.

Your Partner


Our tagline, Yield Your Best, signals the dual meaning and dual benefit of achieving your professional best while also advancing your institution with us. We are committed to developing smart and strategic enrollment practices for independent schools. We know that building your school community takes equal parts heart and science. That’s why we’ve developed the most complete set of enrollment resources available—from access to the data to help you better benchmark and understand your competitive realities, to the personalized outreach support and leadership development to help you make make sense of it all.

Our membership base-the largest admission and enrollment facing among all independent school organizations-means that our staff experts have a comprehensive view, and are on the leading edge when it comes to recommending innovative new tools and services to address what’s next. No matter what kind of challenges or opportunities your school faces, our team will meet you where you are and help to create an action plan to increase your success.

Eric Barber

Thrive Throughout Change

We understand the pressure and challenges that enrollment leaders and admission professionals face. Through our industry expertise, innovative tools, and support for every level of professional, The Enrollment Management Association remains committed to delivering the resources that can help both you and your school achieve to potential. As a member of the association, you have access to an expert partner in your enrollment efforts. You can expect:

• Compelling insights and comprehensive knowledge from our expert outreach team
• A personalized relationship focused on addressing your specific needs and increasing your success

Our Commitment to Families

To assist our member schools in developing a more equitable process for potential families to learn about, apply to, and prepare for attending an independent school, we offer a complete suite of services and tools designed specifically to support family needs. This in turn supports schools in their missions to attract and admit students who have the potential to be world shapers and change makers, if they could just make it through the application process.

Anna Crouch Stronger by Association

The Enrollment Management Association is stronger because of our members. You can help strengthen your profession by participating in our community. With the association as your partner and advocate, and with access to our vast network of members, we’ll work together to achieve your professional best while also advancing your institution. Through smart and strategic approaches, we’ll help you earn and keep your seat at the school leadership table.

There’s Always More to Learn

Not yet a member? Learn more 
Already a member? Contact us to identify new ways to leverage our resources and services.