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The Digital Marketing Drilldown
It’s no secret that we are fully immersed in the digital era and every school/organization needs a solid online presence to grow.
Join Us In Welcoming Our Newest Trustees
The EMA board of trustees is pleased to announce the appointment of four new trustees beginning their terms this July 1.
People of Color in Admission
More than 100 people of color working in admission gathered for a special reception at EMA’s 2017 Annual Conference in New Orleans.
The Interview: Am I Buying or Am I Selling?
Unlike the professional salesperson, the professional interviewer must fulfill a dual role: Not only should interviewers be skilled in the art of selling, they must also understand the nuanced art…
School Profile: The York School
The York School's Praveen Muruganandan talks issues, challenges, metrics, and what he learned when he shifted from graduate school to independent school admission.
This Could Be Your School Too!
Why settle for another "talking head" video when you can make something unique, creative, and - most importantly - engaging for students?
Member Spotlight: Jennifer Rosen
Find out what Jennifer Rosen, director of admission, Isidore Newman School (LA) thinks is the most important attribute DoA's need to succeed in this brief interview.
An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition
Using engagement surveys to determine how engaged your constituents (internal and external) are with your school's brand.
What's the True Cost of Attending Your School?
In 2013, we led a project on the true cost of attendance in order to gain an understanding of whether our school was accessible and affordable for all families, particularly…
Why They Apply: Highlights from the 2017 Ride to Independent Schools report
What drives families to apply to—and enroll their children in—independent schools? Which information and interactions impact their decisions the most?
Straight-Arrow Focus: Business and Admission Offices Partnering to Make Strategic Enrollment Decisions
An Interview with Sheila Miklos
Being Intentional About Retention: 3 Steps to Combat Attrition
Glossary of Marketing Terms - Courtesy of NABI
The Millennials Are Coming! How Will They Impact Your Financial Aid Strategy?
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