How does EMA build the SPL?

Student Prospect Lists is a top-of-the-funnel list of students and families who have demonstrated interest in private and independent schools by creating an account on SSAT.org and providing an explicit consent to be included in the lists. These students may not yet determine if they will take the SSAT, The Snapshot, or use the SAO, they have simply registered and consented to express their interest in applying to independent schools. In previous years, approximately 67% of our applications or about 40,000 students each year will consent to be on the list and contacted.