Institutional Sustainability as a Team Sport: Three Winning Case Studies
October 10, 2024
3–4:45 p.m. ET
This EMA member-exclusive webinar featuring Bill Kummel of Rational Partners and independent school leaders will delve into the intricate dynamics of financial sustainability in our schools.
Join this webinar for a deep dive into the intricate dynamics of financial sustainability in independent schools from heads of school and chief revenue officers at Viewpoint School (CA), Shady Side Academy (PA), and Cushing Academy (MA).
The featured school leaders will share their actions (in position, product, population, price, philanthropy, productivity, and plant) to foster long-term financial sustainability at their schools. They'll emphasize critical components, including maximizing full-pay enrollment, strategic pricing, solidifying position, and brand, and creating a culture of philanthropy to enhance giving capacity.
Participants will gain a comprehensive understanding of how these factors contribute to an independent institution's overall financial health and leave with actionable insights.
Heads of school, board members, treasurers, enrollment leaders, and CFO’s will all benefit from attending this EMA member-exclusive webinar. Please sign into the EMA Community to access the registration link as shown below.
Speakers
William Kummel
Principal
Rational Partners
Laurel Baker Tew
Assistant Head of School for Enrollment
Viewpoint School (CA)
Mark McKee
Head of School & President
Viewpoint School (CA)
Heather Hoerle
Executive Director & Chief Executive Officer
Enrollment Management Association
Bart Griffith, Jr.
President
Shady Side Academy (PA)
Catherine Pollock
Associate Head of School
Cushing Academy (MA)
Bayh Sullivan
Chief Enrollment Officer
Shady Side Academy (PA)
Randy Bertin
Head of School
Cushing Academy (MA)
Mark Copestake
Senior Director of Professional Development
Enrollment Management Association
event
April
29
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3:00 pm ET
Meet up for LGBTQIA+ Enrollment Professionals
Connect and gather your thoughts about how EMA can best support LGBTQIA+ professionals in independent schools.
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Meet up for LGBTQIA+ Enrollment Professionals
Connect and gather your thoughts about how EMA can best support LGBTQIA+ professionals in independent schools.
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May
1
–
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12:30 pm - 3:00 pm GST
Dubai Mini Agent Speed-Dating Event
American School of Dubai
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Dubai Mini Agent Speed-Dating Event
American School of Dubai
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May
1
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2:00 pm - 3:30 pm ET
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
event
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
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May
1
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EMA Spring Seminar Dubai, UAE
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from keynote speaker, Brendan Schneider, as he discusses his latest book "School Marketing The Right Way" and network with colleagues over lunch.
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EMA Spring Seminar Dubai, UAE
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from keynote speaker, Brendan Schneider, as he discusses his latest book "School Marketing The Right Way" and network with colleagues over lunch.
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May
7
–
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EMA Spring Seminar Washington, DC
Learn alongside EMA and AISGW as we dive into key findings from EMA's latest special report, hear from keynote speakers, Ari Betof of Mission & Data, LLC and Grace H. Lee of Venable, LLP as they discuss best practices and legal considerations around enrollment data. Network with regional colleagues over lunch.
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EMA Spring Seminar Washington, DC
Learn alongside EMA and AISGW as we dive into key findings from EMA's latest special report, hear from keynote speakers, Ari Betof of Mission & Data, LLC and Grace H. Lee of Venable, LLP as they discuss best practices and legal considerations around enrollment data. Network with regional colleagues over lunch.
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May
7
–
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2:00 pm - 3:00 pm ET
Metrics & Mission: The Student-Centered Approach to Holistic Admissions
Join this presentation to hear a panel of independent school enrollment leaders and EMA thought leaders discuss the big questions surrounding admissions testing. Gain a stronger understanding of mission-aligning standardized test results with student advocacy.
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Metrics & Mission: The Student-Centered Approach to Holistic Admissions
Join this presentation to hear a panel of independent school enrollment leaders and EMA thought leaders discuss the big questions surrounding admissions testing. Gain a stronger understanding of mission-aligning standardized test results with student advocacy.
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May
8
–
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10:00 am - 3:00 pm CEST
Frankfurt Agent Speed-Dating Event
Literatushaus Frankfurt
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Frankfurt Agent Speed-Dating Event
Literatushaus Frankfurt
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May
8
–
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2:00 pm - 3:30 pm ET
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
event
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
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May
9
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EMA Spring Seminar Chicago, IL
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from keynote speaker, Dr. Keith Wright of EMA, about assessments and best practices for holistic review, and network with regional colleagues over lunch.
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EMA Spring Seminar Chicago, IL
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from keynote speaker, Dr. Keith Wright of EMA, about assessments and best practices for holistic review, and network with regional colleagues over lunch.
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May
12
–
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10:00 am - 3:00 pm CEST
Madrid Agent Speed-Dating Event
NH Collection Madrid
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Madrid Agent Speed-Dating Event
NH Collection Madrid
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May
12
–
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EMA Spring Seminar New York City, NY
Spend the day with EMA and ISAAGNY to learn about key findings from EMA's latest special report, hear from inspiring keynote speakers and network with regional colleagues over lunch.
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EMA Spring Seminar New York City, NY
Spend the day with EMA and ISAAGNY to learn about key findings from EMA's latest special report, hear from inspiring keynote speakers and network with regional colleagues over lunch.
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May
13
–
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2:00 pm - 3:00 pm ET
Tuesday Talk
MEMBER EXCLUSIVE SERIES:This Tuesday Talk will help you determine whether your school is experiencing a reputation gap and specific messaging and remedies you can use in response.
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Tuesday Talk
MEMBER EXCLUSIVE SERIES:This Tuesday Talk will help you determine whether your school is experiencing a reputation gap and specific messaging and remedies you can use in response.
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May
15
–
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2:00 pm - 3:30 pm ET
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
event
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
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May
16
–
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EMA Spring Seminar San Francisco/Bay Area, CA
Spend the day with regional colleagues and learn about key findings from EMA's latest special report with Ari Betof of Mission & Data, LLC. Registrants will also hear from Ben Bingman-Tennant of A Better Chance and have the opportunity to network with colleagues over lunch.
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EMA Spring Seminar San Francisco/Bay Area, CA
Spend the day with regional colleagues and learn about key findings from EMA's latest special report with Ari Betof of Mission & Data, LLC. Registrants will also hear from Ben Bingman-Tennant of A Better Chance and have the opportunity to network with colleagues over lunch.
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May
19
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EMA Spring Seminar Miami, FL
Learn alongside EMA and FCIS schools as we dive into key findings from EMA's latest special report, hear from keynote speaker, Barbara Hodges of FCIS, as she discusses Florida's evolving enrollment landscape, and network with regional colleagues over lunch and roundtable discussions.
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EMA Spring Seminar Miami, FL
Learn alongside EMA and FCIS schools as we dive into key findings from EMA's latest special report, hear from keynote speaker, Barbara Hodges of FCIS, as she discusses Florida's evolving enrollment landscape, and network with regional colleagues over lunch and roundtable discussions.
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May
21
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EMA Spring Seminar Los Angeles, CA
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from EMA's Executive Leadership, and network with regional colleagues over lunch.
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EMA Spring Seminar Los Angeles, CA
Join us for a dynamic day to learn about key findings from EMA's latest special report, hear from EMA's Executive Leadership, and network with regional colleagues over lunch.
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May
22
–
|
2:00 pm –3:30 pm ET
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
event
Master Class Series: Transforming Your Enrollment Strategy
In this five-part master class series, you will learn how to map out and create your own enrollment management and marketing plan, enabling you to proactively manage recruitment and retention. Each class will build on the content from the previous week(s). • April 24: System Audit --> May 1: Audience Research --> May 8: Data Analysis --> May 15: Create Plan --> May 22: Execute Plan •
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May
23
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EMA Spring Seminar Toronto, ON
Come to St. Clement's School to learn about key findings from EMA's latest special report, hear from a panel of heads of school as they discuss the enrolment landscape in the Ontario region and network with colleagues over lunch.
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EMA Spring Seminar Toronto, ON
Come to St. Clement's School to learn about key findings from EMA's latest special report, hear from a panel of heads of school as they discuss the enrolment landscape in the Ontario region and network with colleagues over lunch.
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May
28
–
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2:00 pm - 3:15 pm ET
Key Findings from EMA's 2025 Special Report
MEMBER EXCLUSIVE: Join Ari Betof and Sarah Enterline of Mission & Data for a deep dive into EMA’s newest special report, "An Independent School Education: Family Perceptions of Value and Affordability."
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Key Findings from EMA's 2025 Special Report
MEMBER EXCLUSIVE: Join Ari Betof and Sarah Enterline of Mission & Data for a deep dive into EMA’s newest special report, "An Independent School Education: Family Perceptions of Value and Affordability."
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November
10
–
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Riyadh Agent Speed-Dating Event
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Riyadh Agent Speed-Dating Event
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November
14
–
15
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Shenzhen Student Recruitment Fair & Agent Speed-Dating Event
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Shenzhen Student Recruitment Fair & Agent Speed-Dating Event
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November
16
–
17
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Shanghai Student Recruitment Fair & Agent Speed-Dating Event
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Shanghai Student Recruitment Fair & Agent Speed-Dating Event
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November
19
–
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Seoul Agent Speed-Dating Event
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Seoul Agent Speed-Dating Event
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November
21
–
22
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Beijing Student Recruitment Fair & Agent Speed-Dating Event
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Beijing Student Recruitment Fair & Agent Speed-Dating Event
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November
24
–
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Tokyo Student Recruitment Fair & Agent Speed-Dating Event
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Tokyo Student Recruitment Fair & Agent Speed-Dating Event
EMA’s Member Events Are Timely, Relevant and Purposeful
Recorded Sessions
Can't attend a live event? Check out our recorded webinars.
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