Finders, Keepers: Building a Strategic Marketing Plan

with Todd Ormiston and John Visgilio

A strategic admission marketing plan is your essential roadmap for enrolling and retaining your school’s best-fit students. You may know what you need to do, but how do you articulate those needs so that school leaders can understand and endorse? Where do you start? A seasoned admission director and a strategic marketing/branding specialist walk you through a process to help you identify your school’s unique selling points and engage the key stakeholders who can extend the reach and influence of the admission staff.