Who We Are
Get to know the Enrollment Management Association and how we can support higher education institutions.
65 Years of Enrollment Leadership
Since 1957, The Enrollment Management Association (EMA) has provided unparalleled leadership and service to private schools and prospective families. A non-profit, EMA supports over 1,300 schools and more than 80,000 families annually with industry-leading enrollment services.
We’ve brought PROSPECT to higher education to continually champion transformational education journeys. By providing colleges and universities with the tools to connect with the right-fit students beginning with rising ninth-graders, we sincerely hope our students will gain a better understanding of the opportunities awaiting them. This insight will help students chart their high school experience and empower them to make life-altering college decisions.
The Enrollment Services Powering PROSPECT
PROSPECT is a consent-based recruitment tool for higher education. Private school families are given the option to opt-into receiving communication from colleges and universities when they register for any of EMA’s enrollment and admission services.
The gold standard for secondary school admission testing since 1957.
An innovative admission assessment that measures student preferences, attitudes, and beliefs toward seven character skills.
The premier common application for applying to K–12 private schools.
EMA’s private school admission guide for families packed with expert advice on all stages of the application process.