They Said What?! Parents Get Real About Admission
We decided to find out what parents really think about the admission process—for the second time—with an extensive survey of parents seeking to enroll their children in independent schools. Some of their quotes may surprise you...
School Profile: International School of the Peninsula (CA)
The Yield sat down with ISTP's Maile Uohara to talk with her about the challenges and rewards of her office and her job.
Three x 3: School Videos
We have witnessed the evolution of the school video.
Member Spotlight: Katelyn Forero, Associate Director of Admission, Viewpoint School (CA)
The Yield interviewed EMA member Katelyn Forero to find out a little more about her career and her membership motivation.
Character Counts and Counting Character: A New Way to Measure Skills
Assessing an applicant’s character may be one of the more challenging aspects of the independent school admission process. But The Character Skills Snapshot, a tool launched by the Enrollment Management Association (EMA) this past season, offers a new way to gauge these seemingly intangible qualities.
Taking the Pulse: Understanding and Communicating with Millennials
Do you wonder how—and where—to best communicate with millennials about your school?
Taking the Leap from Admission to the Head’s Office
With deep knowledge of a school, its mission and programming, a natural ability to connect with children and parents, and exposure to issues ranging from finance to family feedback, directors of enrollment and admission possess the skills and dedication to perform the tasks of headship with assurance.
Growth by Design
Four years ago, Watershed School faced a real enrollment challenge. Today, their enrollment is up by 82%. Learn how design thinking is one reason for that turnaround.
An Interview with Laurie G. Hurd
The Yield sat down with Laurie G. Hurd, executive director of the Independent Schools Association of Northern New England (ISANNE), to explore ways in which her association is watching the market and helping enrollment professionals prepare for the future.