Publications

 As the independent school landscape becomes more complex, the need for enrollment managers to produce (and provide meaning for) a variety of institutional data increases.
Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.
Simultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds  - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.
The work of admission—getting students through the door—is an important component of enrollment management but is just the beginning. As independent schools are increasingly challenged by the same external forces that have shaped the adoption of strategic enrollment management structures, processes, and policies in higher education, the national conversation on K-12 enrollment management has taken center stage.
Application deadlines. Financial aid deadlines. Notification deadlines. Deadlines for international students versus U.S.; domestic boarding students versus day students. And finally, the deadline for a family to confirm its decision to join your community.
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