Staying relevant in a competitive independent school market requires innovating enrollment practices to attract and retain students while improving the collective experience of families.
Enrollment, hiring, and marketing consultants share the trends they are seeing in independent schools, based on their work with hundreds of schools of all shapes and sizes, and in all regions.
We decided to find out what parents really think about the admission process—for the second time—with an extensive survey of parents seeking to enroll their children in independent schools. Some of their quotes may surprise you...
While is it clearly more cost effective to keep students who are already enrolled, over time, creeping attrition rates can also lead to decreased selectivity and a negative cumulative impact on a school’s brand. In our tightening independent school market, ensuring a strong base of returning families is essential.
 As the independent school landscape becomes more complex, the need for enrollment managers to produce (and provide meaning for) a variety of institutional data increases.
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