Publications

Enrollment, hiring, and marketing consultants share the trends they are seeing in independent schools, based on their work with hundreds of schools of all shapes and sizes, and in all regions.
We decided to find out what parents really think about the admission process—for the second time—with an extensive survey of parents seeking to enroll their children in independent schools. Some of their quotes may surprise you...
While is it clearly more cost effective to keep students who are already enrolled, over time, creeping attrition rates can also lead to decreased selectivity and a negative cumulative impact on a school’s brand. In our tightening independent school market, ensuring a strong base of returning families is essential.
 As the independent school landscape becomes more complex, the need for enrollment managers to produce (and provide meaning for) a variety of institutional data increases.
Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.
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