Registration: $30/EMA members $50/non-members
We're Cracking the Code on Marketing to Millennials
Marketing to millennials is difficult. From short attention spans to a research-focused buying process, it is getting harder for schools to get in touch with this generation. Learn how millennials think and behave and how to use that understanding to improve your marketing, admissions, and advancement campaigns. Share strategies and best practices to engage with this generation for your school's benefit.
Rob DiMartino, Co-Founder and Chief Evangelist at Finalsite, has presented globally on effective use of strategic web communications for independent schools. Rob brings experience of over 20 years of working with the internet in the education space. For the past decade and a half, Rob has been a thought leader at Finalsite guiding their way through web strategy, marketing, communications, creating digital learning landscapes and most importantly digital engagement.
Rob brings experience, trends, and real world “takeaways” to audiences about maximizing technology to increase efficiencies in the independent school environment. Prior to Finalsite, Rob led innovative efforts in digital engagement for Athletics and Alumni Relations at his alma mater, The University of Connecticut.