Leadership Programs

Seminar Series - New York, NY

From April 30, 2019 9:30 am until 1:15 pm

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Registration: $30/EMA members  $50/non-members  

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A Panel Discussion: 
The New Independent School Consumer

Design thinking is a popular way of thinking about problems focusing on the perspective and needs of the customer. It is an ideal tool for admission professionals who must constantly consider the needs of families. With this in mind, this expert panel will share their insights and experiences from the viewpoint of families seeking admission to independent schools -- particularly the millennial parent. Come prepared to participate in what is sure to be a lively discussion.

Moderator: Sheila Bogan, Packer Collegiate Institute & ALC member

Panelists:

  •  Gina Malin, executive director, Parent’s League of NY
  •  Whitney Shashou, founder & president, ADMIT NY
  •  Rob DiMartino, cofounder & chief evangelist officer, Finalsite
  •  Jeff Marshall, VP Integrated Portfolio Manager, UM Worldwide

Finalsite’s recent article,"Marketing Your School to Millennial Parents – Eight Truths You Need to Know" is a fantastic resource to share with your colleagues.