Resources

Marketing

Explore the Latina/o student independent school experience from the student perspective.
Schools may not be traditional consumer brands, but they are brands that can and will formatively change a child’s life, engage a family in your brand for years (read: donations!),…
This webinar presents one school’s departure from re-enrollment contracts and how a streamlined new system of “assumed re-enrollment” using old fashioned email led to nearly 100% return by the re-enrollment…
Learn more with Director of Admission Amy Sayfie Zichella about how thinking outside of the box can change the face of your Open Houses.
Insights on how to market your school to parents of Third Culture Kids (TCK)/Global Nomads who will bring an additional dimension to your diversity profile and will assist in marketing…
Covers Student Lifecycle Management (SLM), which is the use of CRM technology to customize messages to students and families based on where they are in the lifecycle of student enrollment…
Admission is not always about applications, acceptances, and wait lists. Many admission offices are responsible for that first welcome to campus — the new student orientation. The Yield polled three…
As customers we feel like we know an engaged brand, because we do. Brands who connect with their customers online earn a face, a personality, and a reputation for listening.
Focuses on ways that schools can strengthen not only their programs but their identities by developing strategies and language based on mission and values that will make the novel and…
How to approach recruiting by target segment and individualize recruiting methods while maintaining core brand.
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  • Offline Communicating - It Really Is That Important

    Offline Communicating - It Really Is That Important Use first hand information, empirical data, and student point of view to develop how you manage your potential customers. Read More
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    Open Houses: Thinking Outside the Box Those of us in the admission world know that an open house is our chance to shine, our opportunity to Read More
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    Shoestring Marketing - The Basics We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe Read More
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