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Email Marketing 101
Getting started? Here are some tips
Creative Community Marketing
Charged with strengthening Hopkins School's local presence, Pamela McKenna and her team created two initiatives that have stood out as best efforts at return on applicants and enrollments.
International Recruitment: After-the-Tour Actions
Crucial follow-up strategies that helped me achieve high yields across the world.
Developing A Student Media Team - A Three Year Plan
How Pomfret School’s media team has evolved in the last three years.
Social Networking for Independent School Admissions - Presentation
Geared towards social networking novices; introduces the features of Facebook, Twitter and YouTube.
Marketing to International Families 101 - Presentation
The international admission landscape for private schools is ever-changing.
Internal Marketing: Removing the Silos - Presentation
Presenters outline and illustrate the model used at their school where such a collaborative approach has resulted in increased admission and development activity.
Finding the Untapped Jewel in Community-Based Organizations - Presentation
Information on the many types of CBOs and the development of a recruitment strategy to build partnerships with them in order to find that “hidden jewel.”
Calling One... Calling All - Presentation
Learn how to make the most of that amazing tool, the phone.
Examples of Excellent Enrollment Marketing - Presentation
Numerous examples of excellent enrollment marketing efforts including viewbooks, admissions videos, websites, Facebook pages, blogs, open house ads, and more.
Convincing Mom - Presentation
Open House Mgmt Series Part 2: Strengthening Each Event
An Inside Look at Educational Consultants
Putting Research into Practice to Improve the School Visit
Enhance Your School's Website
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Marketing Related Blogs
Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
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