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Knowing Your Virtual Visitors: An Introduction to Google Analytics - Presentation
Learn how to gather information using Google Analytics on a school's website.
It's Not Just How You Say It, It's How Your Parents Hear It - Presentation
Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate for THEM.
Capture the Flag: Diversifying Your International Student Body - Presentation
Amidst dwindling domestic boarders and the flood of Asian applicants, schools need to strategize to expand the breadth of their mission-appropriate international enrollment.
Social Media: The New Word of Mouth - Presentation
Nobody necessarily wants to duplicate the shenanigans seen on Mad Men; however, we’d all love to employ the tried-and-true principals of successful mid-20th Century advertising.
The Power of Partnerships: Innovative Tactics to Jumpstart the Funnel - Presentation
This presentation focuses on six strategies for driving traffic at the inquiry stage of the admission funnel.
Utilizing Student Ambassadors to Showcase Your School - Presentation
Student Ambassadors are a unique and vital way to market your school to prospective parents and students.
Truly Diverse? Numbers and Beyond - Presentation
Learn effective strategies to outreach, attract, enroll and retain a truly diverse community.
Moving Beyond Mailmerge: How to Use Marketing Technology to Personalize Your Admission Process - Presentation
Let's face it—sending bulk letters no longer cuts it.
Designing and Implementing a Robust Retention Program - Presentation
We should never take any family’s commitment to our schools for granted, especially given the current economic landscape.
Viewbook vs. Reality: A New Diversity Lens for Admission - Presentation
As admission professionals, we are charged with maintaining full enrollment while increasing the diversity in the student body.
The Parent Meeting (Post-Deny and Wait List Decisions): Has the Helicopter Landed? - Presentation
It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention - Presentation
Cross-Collaboration: Leveraging your Alumni for Admission - Presentation
Retention Strategy: Cultivating Affirmation
Strategic Marketing, Planning, Implementation, and Management
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Marketing Related Blogs
Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
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