Resources

Marketing

Nobody necessarily wants to duplicate the shenanigans seen on Mad Men; however, we’d all love to employ the tried-and-true principals of successful mid-20th Century advertising.
This presentation focuses on six strategies for driving traffic at the inquiry stage of the admission funnel.
Student Ambassadors are a unique and vital way to market your school to prospective parents and students.
Learn effective strategies to outreach, attract, enroll and retain a truly diverse community.
We should never take any family’s commitment to our schools for granted, especially given the current economic landscape.
As admission professionals, we are charged with maintaining full enrollment while increasing the diversity in the student body.
As admission professionals we work harder than ever to convey the value of our schools and to build strong and lasting relationships through the admission process.
What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Development director? Parents? Students?
Four years ago, St. Timothy’s School opened at 147 students; this past year, the school opened at 195 students. Much of the success is due to the activation of our…
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    Open Houses: Thinking Outside the Box Those of us in the admission world know that an open house is our chance to shine, our opportunity to Read More
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    Shoestring Marketing - The Basics We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe Read More
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