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The Yield Magazine
Getting to the Root of Student Attrition
Three important forces at play that often encourage retention in schools, and why schools cannot rely on these forces to stave off student attrition.
Integrating the School Community Using iPads
Using iPads to inspire a sense of community and collaboration between students, teachers, and administration.
Creating a Successful School Blog - Presentation
Learn about establishing regular publishing as a priority and meeting regular publishing deadlines, involving regularvoices and stories from all parts of your school’s community.
How to Implement a Successful Tour Guide Program - Presentation
Tips on selecting current students who are best suited to represent the school, as well as how to train these students to give effective tours.
Investing in a Strategic Marketing Program - Presentation
Discussion of the pros, cons, and challenges that you might consider as you move toward a more coordinated marketing program.
How to Strategically Design Your School's Outreach Plan - Presentation
How to develop a strategic and sustained outreach plan that will have an impact on your enrollment, no matter the size of your school, location, or mission.
Solidify Retention and Increase Yield by Defining Your Unique Brand - Presentation
How a small admission office maximizes limited resources with an A to Z plan to engage the school community in shaping the school’s reputation and value.
The Cresting Wave: China, Emerging Markets & Skype - Presentation
Discussion on managing expectations and navigating the waters of secondary school placement for international families.
Top Five Tips for Retaining Students - Presentation
Learn the strategies that the University of Toronto Schools (UTS) employs to maintain a 1-2% attrition rate in a school of 640 students.
Working the Funnel: Turning Inquiries into Interviews and Applications - Presentation
Letters, publications, phone calls, email, social media, push pages, and invitations are just a few ways we can entice prospective applicants to take that next step in the admissions process.
Admission Marketing is Telling Little Stories!
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Marketing Related Blogs
Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
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