Resources

Marketing

Top ten breakthrough ideas about performance, leveraging, self-assessment, and leading that - when applied in combination - will help achieve enrollment success at your school and advance your professional career.
How well do you know your customers? Explore answers to this question with two seasoned admission professionals.
To expand your horizons in international recruiting, consider resource-rich Central Asia. As the countries of Kazakhstan and Azerbaijan amass new wealth related to the export of gas and oil, their…
Three important forces at play that often encourage retention in schools, and why schools cannot rely on these forces to stave off student attrition.
Using iPads to inspire a sense of community and collaboration between students, teachers, and administration.
Learn about establishing regular publishing as a priority and meeting regular publishing deadlines, involving regularvoices and stories from all parts of your school’s community.
Tips on selecting current students who are best suited to represent the school, as well as how to train these students to give effective tours.
Discussion of the pros, cons, and challenges that you might consider as you move toward a more coordinated marketing program.
How to develop a strategic and sustained outreach plan that will have an impact on your enrollment, no matter the size of your school, location, or mission.  
How a small admission office maximizes limited resources with an A to Z plan to engage the school community in shaping the school’s reputation and value. 
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Marketing Related Blogs

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    Diversity as an Economic Challenge For the first time since the end of World War II, the socioeconomic status of a family has become one Read More
  • In Your Care: 20 Ways To Make The Details Matter

    In Your Care: 20 Ways To Make The Details Matter Are you paying attention to the details? They matter! Read More
  • Offline Communicating - It Really Is That Important

    Offline Communicating - It Really Is That Important Use first hand information, empirical data, and student point of view to develop how you manage your potential customers. Read More
  • Open Houses: Thinking Outside the Box

    Open Houses: Thinking Outside the Box Those of us in the admission world know that an open house is our chance to shine, our opportunity to Read More
  • Shoestring Marketing - The Basics

    Shoestring Marketing - The Basics We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe Read More
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