Resources

Marketing

Three important forces at play that often encourage retention in schools, and why schools cannot rely on these forces to stave off student attrition.
Using iPads to inspire a sense of community and collaboration between students, teachers, and administration.
Learn about establishing regular publishing as a priority and meeting regular publishing deadlines, involving regularvoices and stories from all parts of your school’s community.
Tips on selecting current students who are best suited to represent the school, as well as how to train these students to give effective tours.
Discussion of the pros, cons, and challenges that you might consider as you move toward a more coordinated marketing program.
How to develop a strategic and sustained outreach plan that will have an impact on your enrollment, no matter the size of your school, location, or mission.  
How a small admission office maximizes limited resources with an A to Z plan to engage the school community in shaping the school’s reputation and value. 
Discussion on managing expectations and navigating the waters of secondary school placement for international families.
Learn the strategies that the University of Toronto Schools (UTS) employs to maintain a 1-2% attrition rate in a school of 640 students.
Letters, publications, phone calls, email, social media, push pages, and invitations are just a few ways we can entice prospective applicants to take that next step in the admissions process.
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