On almost every campus, admission teams wrestle with some variation on this theme: “Parents fall in love with our school the minute they step on campus.”
Explore strategies to refocus your school’s summer camps and courses to be brand energizers that will foster revenue growth for the school while deepening your brand identity.
Most schools rely on the income of the full-pay family to sustain their missions.
Who doesn’t love a good recommendation? Whether it is for a new book, a recipe, or the best independent school in the neighborhood, it feels good to hear it from…
According to an Infosys report on customer experience, nearly 75% of consumers are frustrated when online content is not related to their particular interests.
It’s no secret that we are fully immersed in the digital era and every school/organization needs a solid online presence to grow.
How and why we transformed our office into a classroom—and how it provided our students the opportunity to delve into work that was both relevant and applicable while also earning…
You see them when they come on tour. You send personalized emails. You track their visits to your website and invite them to shadow current students.
Every good enrollment officer has a plan in place for the week, month, and year.
Parent ambassadors can be an effective component of your marketing strategy if you invest in training and cultivating parent stories.
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