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Marketing

Who doesn’t love a good recommendation? Whether it is for a new book, a recipe, or the best independent school in the neighborhood, it feels good to hear it from…
According to an Infosys report on customer experience, nearly 75% of consumers are frustrated when online content is not related to their particular interests.
It’s no secret that we are fully immersed in the digital era and every school/organization needs a solid online presence to grow.
How and why we transformed our office into a classroom—and how it provided our students the opportunity to delve into work that was both relevant and applicable while also earning…
You see them when they come on tour. You send personalized emails. You track their visits to your website and invite them to shadow current students.
Every good enrollment officer has a plan in place for the week, month, and year.
Parent ambassadors can be an effective component of your marketing strategy if you invest in training and cultivating parent stories.
It is possible to get international students without traveling. However, it is much more difficult to have a diverse international population or a consistent and steady pipeline of quality students…
Debra Wilson, general counsel at the National Association of Independent Schools (NAIS), Pete Upham, executive director at The Association of Boarding Schools (TABS), and John Williamson, founder and president of Linden Boarding…
As part of a study I carried out regarding the sustainability of the “triple-threat” model in boarding schools, I found that all the schools I studied utilized faculty in multiple…
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