Who We Are
Board of Trustees
HR & Operations
Testing & Research
Technology & Product
Technical Advisory Panel
Work with Us!
Content Provider Partners
SSAT Content Users
Becoming a Member
SSAT Customized Score Services
The Character Skills Snapshot
Mission Skills Assessment
Recruitment and Retention Tools
Student Prospect Lists
Open Seat Listing
The Standard Application Online
Why Use the SAO?
Seamless Data Integration
SAO Case Studies
CBO Access Program
SAO Videos & Training
SAO Advisory Committee
Research and Knowledge
Shared Candidate Report
Enrollment Management Think Tank
Think Tank on Assessment
Early Childhood Working Group
MAP/Member Services Training
Webinars & Podcasts
The Enrollment Spectrum Podcast
Admission Directors Institute (ADI)
Admission Leadership Council (ALC)
Regional Seminar Series
Admission Training Institute (ATI)
USC Certificate Program
Future of Financial Aid
Onsite & Virtual Training
The Erdmann Institute
About the SSAT
Boards & Trustees
Publications & Blogs
The Yield Magazine
China Patterns: Recruiting 101
The exponential increase in the number of Chinese families that seek to send their children away to boarding school has given way to an equally marked set of issues which…
Effective Retention Strategies
Rick Newberry, President of Enrollment Catalyst, discusses the strategies and best practices for your re-recruitment plan (retention).
Inquiry to Enrollment Correspondence
A nuts-and-bolts discussion of the elements that must be included in a successful communication plan, and developing messaging that conveys your school's unique personality and goals.
Immersive Admissions: International Recruitment in 3D
We need to redefine our recruitment and its funding. Schools must realize that investment in admission and admission strategies is vital and delivers our greatest return on investment, bar none.
Doing It Right: School Visits, Cate Style
The Cate School (CA) admission staff has spent considerable time creating a campus visit program that has yielded results.
Conversation, Connection and Change: Is technology making schools more human?
Social media - managing it, and understanding its opportunities for connection.
Inbound Marketing for Schools using Blogs, Facebook and Twitter - Presentation
Ways to use these social media tools to help you “get found” by prospective families as well as ways to keep the families you already have enrolled.
The Ultimate Experience: Designing a visit program for results - Presentation
Tips and ideas for making sure your school puts its best foot forward for any campus visit.
How Do You Market Against the Competition? Presentation
How to create a "blue ocean strategy" to advance your marketing outcomes against most competition, and get out of the stalemate.
Develop Your Own Electronic Marketing Campaign - Presentation
Tools necessary to start an efficient and analytical electronic marketing campaign.
The Psychology of the Wait List - Presentation
Successful International Recruitment: The Three “Rs” of Recruitment, Relationships, and Retention - Presentation
Top 10 Breakthrough Ideas for Enrollment Optimization - Presentation
What Kids Really Think: Get To Know Your Applicants - Presentation
Booming Central Asia’s Burgeoning Interest
Page 10 of 11
Marketing Related Blogs
Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
About the SSAT
Boards & Trustees