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Recruiting a Diversified International Student Body - Presentation
Information on successfully recruiting and transitioning international students from a wide variety of backgrounds.
Surviving and Winning the Admission Road Show
A seasoned director who once traveled to the middle of Sumatra with an armed guard to recruit students invites you to a conversation on how to plan your upcoming travel…
Where Have All The Inquiries Gone?
In the last decade, independent school admission offices have seen a precipitous decline in the number of inquiries, greatly and disproportionately narrowing the top of the admission funnel.
China Patterns: Recruiting 101
The exponential increase in the number of Chinese families that seek to send their children away to boarding school has given way to an equally marked set of issues which…
Effective Retention Strategies
Rick Newberry, President of Enrollment Catalyst, discusses the strategies and best practices for your re-recruitment plan (retention).
Inquiry to Enrollment Correspondence
A nuts-and-bolts discussion of the elements that must be included in a successful communication plan, and developing messaging that conveys your school's unique personality and goals.
Immersive Admissions: International Recruitment in 3D
We need to redefine our recruitment and its funding. Schools must realize that investment in admission and admission strategies is vital and delivers our greatest return on investment, bar none.
Doing It Right: School Visits, Cate Style
The Cate School (CA) admission staff has spent considerable time creating a campus visit program that has yielded results.
Conversation, Connection and Change: Is technology making schools more human?
Social media - managing it, and understanding its opportunities for connection.
Inbound Marketing for Schools using Blogs, Facebook and Twitter - Presentation
Ways to use these social media tools to help you “get found” by prospective families as well as ways to keep the families you already have enrolled.
The Ultimate Experience: Designing a visit program for results - Presentation
How Do You Market Against the Competition? Presentation
Develop Your Own Electronic Marketing Campaign - Presentation
The Psychology of the Wait List - Presentation
Successful International Recruitment: The Three “Rs” of Recruitment, Relationships, and Retention - Presentation
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Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
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