Resources

Marketing

As independent schools around the country continue to face dipping demographics and a less-than-spectacular economy, marketing—once the unspoken “M” word when the independent school network was more old-school— has not…
Explores a variety of tactics for building attendance, provide an out-of-the-box timeline for office activities and look more closely at marketing that works.
Tips for utilizing word of mouth to market your school in ways that other strategies cannot.
A simple way to quickly evaluate your school’s marketing messages.
Strategies for yielding Chinese applicants, by understanding the context in which enrollment decisions are made, as well as how schools can reach these students.
Pomfret's student-run School Media Team serves as a case study of a successful student-based communication team.
The tools a small school used to double inquiries in under a year
Key ingredients for growth and best practice marketing and enrollment strategies that will help to grow your school during troubled times.
Learn how to do analyses that can guide how you market your lower school for increased success.
Strategies for fall’s whirlwind recruiting adventure.
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