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The Yield Magazine
Beyond China - Presentation
Join admission officers from a junior boarding school, a secondary school and a college as they review data, discuss trends and share strategies regarding international admission
The Yield polled a seasoned veteran, a mid-career professional, and a new admission officer about the importance of revisit days and about their office’s enrollment efforts.
Giving Voice to Your Student Customers
Do you really know what motivates students to apply to schools or how they learn about them in the first place?
From Malarkey to Marketing
As independent schools around the country continue to face dipping demographics and a less-than-spectacular economy, marketing—once the unspoken “M” word when the independent school network was more old-school— has not…
Open House Mgmt Series Part 1: Building Attendance
Explores a variety of tactics for building attendance, provide an out-of-the-box timeline for office activities and look more closely at marketing that works.
Making Word of Mouth Work in Independent School Admission - Video
Tips for utilizing word of mouth to market your school in ways that other strategies cannot.
Auditing Your Marketing Messages On The Fly
A simple way to quickly evaluate your school’s marketing messages.
Yielding Chinese Applicants
Strategies for yielding Chinese applicants, by understanding the context in which enrollment decisions are made, as well as how schools can reach these students.
Student-Led Communications at its Finest
Pomfret's student-run School Media Team serves as a case study of a successful student-based communication team.
Small School, Small Budget. Big Results!
The tools a small school used to double inquiries in under a year
Marketing Your School in Troubled Times
Boosting Lower School Inquiries, Applicants, Enrollment - Video
The Fall Travel Season
7 Tips for Your Social Media Strategy
Attacking the Attrition Monster - One School’s Story
Page 8 of 11
Marketing Related Blogs
Diversity as an Economic Challenge
For the first time since the end of World War II, the socioeconomic status of a family has become one
In Your Care: 20 Ways To Make The Details Matter
Are you paying attention to the details? They matter!
Offline Communicating - It Really Is That Important
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.
Open Houses: Thinking Outside the Box
Those of us in the admission world know that an open house is our chance to shine, our opportunity to
Shoestring Marketing - The Basics
We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe
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