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Join admission officers from a junior boarding school, a secondary school and a college as they review data, discuss trends and share strategies regarding international admission
The Yield polled a seasoned veteran, a mid-career professional, and a new admission officer about the importance of revisit days and about their office’s enrollment efforts.
Do you really know what motivates students to apply to schools or how they learn about them in the first place?
As independent schools around the country continue to face dipping demographics and a less-than-spectacular economy, marketing—once the unspoken “M” word when the independent school network was more old-school— has not…
Explores a variety of tactics for building attendance, provide an out-of-the-box timeline for office activities and look more closely at marketing that works.
Tips for utilizing word of mouth to market your school in ways that other strategies cannot.
A simple way to quickly evaluate your school’s marketing messages.
Strategies for yielding Chinese applicants, by understanding the context in which enrollment decisions are made, as well as how schools can reach these students.
Pomfret's student-run School Media Team serves as a case study of a successful student-based communication team.
The tools a small school used to double inquiries in under a year
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