Using Inbound Marketing to Increase Inquiries

Using Inbound Marketing to Increase Inquiries

Stacy Jagodowski, Strategic Marketing Consultant

A strong inbound marketing strategy is crucial to maintaining a healthy inquiry pool. Admission and marketing teams must focus on coordinated inbound marketing and personalized outreach strategies to connect with intended audiences and carefully nurture them through the admission funnel. Learn how these two departments can team up to achieve admission goals by combining traditional recruiting efforts with strategic marketing campaigns. We’ll cover inbound marketing strategies for both offices, including targeted email, social media, blogs, SEO, and lead nurturing. From inquiry generation to getting families to sign on the dotted line, you’ll walk away with ideas and strategies you can start implementing right away. Some of them won’t even cost you a penny.



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