The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel

The Paths of Conversion: Optimizing Search, Social, and Your Website to Fill Your Funnel

Tim McDonough, Director of Client Success, Finalsite, CT

How can you maintain control of the path a prospective student? What do you want them to see when they land on your website from search? Is that different than social? What happens when they organically land there from search? What happens when a prospective family Googles “private school near me”? Learn how to create paths of conversion for prospective families landing on your website from top traffic drivers like Facebook and Google. We’ll also dive into what every admission team needs to have in their strategy from initial search application submission.

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