Brand It and They Will Come: Increasing Best-Fit Inquiries with Integrated and Intentional Messaging - Presentation

Brand It and They Will Come: Increasing Best-Fit Inquiries with Integrated and Intentional Messaging - Presentation

Stephanie Morin, Director of Admission, St. Andrew’s School of Rhode Island, RI & Angie Jackson, Marketing Solutions Director, Crane MetaMarketing Ltd., GA

On almost every campus, admission teams wrestle with some variation on this theme: “Parents fall in love with our school the minute they step on campus.” “On paper, we look expensive. But in person, families see our real value.” “Once you’re here, you just get it.” But how can schools ensure that best-fit families hear the messages that lead them to campus in the first place?

Demographic, geographic, and psychographic data make it increasingly possible to find and speak to families who share the values reflected on your campus. Once armed with these data, you must channel the right authentic, evocative, carefully crafted message directly to the right prospects at the right time across a wide range of media.

Discover how your school can create a more integrated and intentional messaging strategy to increase inquiries from well-matched families. This presentation includes concrete tactical suggestions for how to more clearly identify and more compellingly engage your best-fit families throughout all stages of the decision journey.

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