Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both - Presentation

Applications Up, Attrition Down: How a Parent Ambassador Program Can Help You Do Both - Presentation

Kristin Poe, Director of Admission, and Kealey Malott, Assistant Director of Admission, River Oaks Baptist School, TX

Parent ambassadors can be an effective component of your marketing strategy if you invest in training and cultivating parent stories. According to the most recent NAIS Trendbook, “Personal stories remind people about the school’s values and purpose.”

When a school’s parents are excited about the school and share their stories with others, they are recruiting other families and re-recruiting themselves. We share how to develop an effective, sustainable parent ambassador program, including ways to drive applications up by inviting parents to participate in specific tasks.

Marketing Related Blogs

  • Diversity as an Economic Challenge

    Diversity as an Economic Challenge For the first time since the end of World War II, the socioeconomic status of a family has become one Read More
  • In Your Care: 20 Ways To Make The Details Matter

    In Your Care: 20 Ways To Make The Details Matter Are you paying attention to the details? They matter! Read More
  • Offline Communicating - It Really Is That Important

    Offline Communicating - It Really Is That Important Use first hand information, empirical data, and student point of view to develop how you manage your potential customers. Read More
  • Open Houses: Thinking Outside the Box

    Open Houses: Thinking Outside the Box Those of us in the admission world know that an open house is our chance to shine, our opportunity to Read More
  • Shoestring Marketing - The Basics

    Shoestring Marketing - The Basics We are so busy moving forward, we neglect to tend to or utilize effective simple marketing tools that are ripe Read More
  • 1
  • 2
  • 3