Shepherding the Decision Journey

Shepherding the Decision Journey

wiht Angie Jackson and Pam Mason-Norsworthy

Of course you want every prospective family to fall in love with your school—and quickly. So it’s tempting to shower prospects with exhaustive lists of your school’s assets, from facilities to faculty, arts offerings to service learning opportunities. This can overwhelm already anxious parents and obscure the value proposition that converts interest into applications. Learn to carefully communicate your school’s distinctive values, methods, and outcomes by creating high-value touch points throughout the admission process. By intentionally shaping what you say when, you can display a more authentic, meaningful, and memorable portrait of who you are and what you do. 

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