with Alyson Waldman and Victoria Adamo
This presentation examines the role of the admission department in communicating your school's mission externally. Learn to think critically about your school's brand and how to differentiate yourself as an institution to attract mission-appropriate students. Create a wider vocabulary when describing your school and develop a set of talking points to allow you to be clear and distinctive. Look into the world of data and investigate how they can be used to set a clear course for student recruitment, to discover what you truly know about your audience.