Marketing in an Untapped Region – The Middle East

Marketing in an Untapped Region – The Middle East

with Omer Yahia Khalayleh

With numbers of domestic, full-pay students in U.S. boarding schools decreasing and the rise of the North American Boarding Initiative (NABI), the international market becomes critical for U.S. boarding schools. The Middle East is a virtually untapped market that has many qualified full-pay students. As 80% of that student population is Arab, our experience with finding these students and marketing our school correctly has been key. We will share our experience on how to market your school in this untapped region.



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