Demographic Trend Projections & Market Segmentation for Strategic Enrollment Management Planning

Demographic Trend Projections & Market Segmentation for Strategic Enrollment Management Planning

with Dana Nelson-Isaacs

We all know we should be using data and research to support enrollment planning, but it is hard to know exactly how to get the information we want and then how to use it. Learn the key elements of a successful enrollment management program, two of which are research and information management. This presentation focuses on understanding demographic trend projection and market segmentation analysis, and how to use these tools for effective planning. A case study helps illustrate the concepts.

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