with Tim McDonough
Independent school affordability is a top concern for prospective students and parents. Tuition and financial aid pages are a necessary evil on your website. They are a top search query, and therefore, a top entry point from search for most independent schools. And yet, they also have some of the highest bounce rates. How do you keep families from cringing at your school's tuition costs? In this presentation, you will learn effective strategies for creating tuition pages that convert and engage website visitors, rather than deter them. Topics include: storytelling, calls to action, appealing to emotion with pictures and videos, creating value, and more.