with Lynne Breen and Elonide Semmes
Coming off the recent recession, Waynflete School in Portland, Maine needed to build its applicant pool, deal with increased competition, overturn outdated perceptions and create powerful materials that resonated with today’s parents and students. We selected a firm that was not only steeped in branding education, but is known for taking complex messaging and simplifying it. A rebrand, including a budget research phase and more provocative communications, has paid off. Learn how you can do your own DIY brand audit and change your school's messaging so that it stands out from the crowd.