Unknown to Unstoppable: Building your School's Brand Abroad

Unknown to Unstoppable: Building your School's Brand Abroad

with Kristen Mariotti and John A. Williamson

In a time when schools are attracting students from every corner of the globe, building a brand and developing name recognition in new regions is crucial to remaining competitive internationally. This presentation explores strategies and provides insight to schools who wish to diversify their international student populations and gain more traction in new countries. Featured is information on emerging markets, agent relationships, marketing, and how to make the best of your time in new regions. They will also discuss the importance of follow-up and provide innovative ideas to help your school become a household name around the world.

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