Patti Crane, Founder and President, Crane MetaMarketing Ltd., GA
Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate for THEM. That’s quite different than telling them all about your school, and expecting them to engage. Each parent archetype carries with it different expectations, different ways of processing information, different ways of viewing and interpreting the world—and their children’s place in it. In this presentation, learn how to identify the psychographics of your school’s various parent subgroups and to build targeted messages, based on empathy, not pandering, that break through and get results.