Social Media: The New Word of Mouth - Presentation

Social Media: The New Word of Mouth - Presentation

John Bishop, Director of Communications, Lawrence Academy, MA
Phil Blood, Director of Admissions, Lawrence Academy, MA
Jonathan Gotlib, Lawrence Academy, MA

Nobody necessarily wants to duplicate the shenanigans seen on Mad Men; however, we’d all love to employ the tried-and-true principals of successful mid-20th Century advertising in order to make our social media campaigns matter. Guided by the words of David Ogilvy—the original mad man—we see that big ideas are simple ideas and remain true in the age of video and social media. Word-of-mouth is still key, particularly if you only have 140 characters.

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