Moving Beyond Mailmerge: How to Use Marketing Technology to Personalize Your Admission Process - Presentation

Moving Beyond Mailmerge: How to Use Marketing Technology to Personalize Your Admission Process - Presentation

Peter Baron, Senior Product Marketing Manager, Blackbaud, NH

Let's face it—sending bulk letters no longer cuts it. From buying books to reading news content—you name it—organizations understand that they need to deliver the right information at the right time, in order to win the hearts and minds of their customers. Has your admission office graduated into the age of personalized web marketing? Are you delivering tailored emails in drip campaigns? Are you using video to speak directly to individual applicants? Are you keeping families in the loop, real-time, as they work their way through the admission process? Learn about how marketing personalization can help your admission office redefine the ways it communicates. Learn tips on how you can improve yield by personalizing your school’s message to your applicant pool.



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