Kim Peckham, Director of Admissions and Financial Aid, The Bishop's School, CA
Joy Davis, Associate Director of Admissions and Financial Aid, The Bishop's School, CA
As admission professionals we work harder than ever to convey the value of our schools and to build strong and lasting relationships through the admission process. Multiple marketing opportunities allow families to delve deeply into curriculum, programs, and school culture—resulting in an emotional attachment to the school. This can elicit a powerful response when parents receive a wait list or deny decision (even if it should come as no surprise). This presentation gives you specific tools for straight shooting communications allowing parents to understand your decisions, give them respect and dignity, and to help them leave as positive supporters of the institution.