It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention - Presentation

It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention - Presentation

Mike Connor, President, Connor Associates Strategic Services, LLC, CA

What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Development director? Parents? Students? A strong internal marketing orientation and an environment of collaboration and collegiality are critical to meeting and exceeding enrollment, retention, public relations, and philanthropic goals. We explore ways to enhance internal collaboration, and generate ideas you can immediately implement to advance your school's mission with a strong internal team.

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