with Vincent Valenzuela, Director of Admission, Chesnut Hill Academy, PA, Emily Surovick, Director of Lower School Admission, Chestnut Hill Academy, PA & Charlotte Vigeant, Director of Admission, Wardlaw-Hartridge School, NJ
As the pool of traditional applicants decreases, Admission Offi ces need to consider using social networking sites, like Facebook and Twitter, to attract prospective students and families. Alumni Offices have created Facebook fan pages to display videos and articles about their schools. Admission Offices can follow suit and use this technology to provide prospective students and parents with notices about important outreach events, school activities, etc. This presentation will be geared towards social networking novices and will introduce the features of Facebook, Twitter and YouTube. We will also discuss how you can use the “micro-targeting” capability of Facebook ads to increase awareness of your school and drive traffic to your school’s website.