Working the Funnel: Turning Inquiries into Interviews and Applications - Presentation

Working the Funnel: Turning Inquiries into Interviews and Applications - Presentation

With Rachel Tilney, Director of Admissions and Financial Aid, Pomfret School (CT) & Lawrence Jensen, Director of Admission, Christchurch School (VA)

Designed for admission professionals at all levels of experience and for schools of all sizes, this interactive session presents ideas on how to move an inquiry further along the funnel. Letters, publications, phone calls, email, social media, push pages, and invitations are just a few ways we can entice prospective applicants to take that next step in the admissions process. What captures the eye of that thirteen-year-old girl from 200 miles away? What encourages the father of a 16-year-old boy to take a closer look?



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